Market research is broken — slow panels, biased samples, outdated tools. We built Boomerang to fix that and disrupt the $50bn market research industry.
Market research via phone suffers from dramatically decreasing answer rates, limiting it to a niche. Panels, while still common, face rising panel mortality and mostly attract certain population segments willing to fill surveys for money — introducing self-selection bias.
➡️ Phone response rates have dropped below 10% (Pew Research).
➡️ Panel attrition rates in online research often exceed 30% (ESOMAR Global Market Research Report 2023).
➡️ Gen Z and Millennials are significantly underrepresented in traditional survey panels (Lunds).
This leads to rising costs and declining quality in a classic, non-automated industry — without a scalable solution in sight.
We asked ourselves: What if the #1 channel of our time – social media & messaging – could be used & automated to solve this problem?
Social media is where the world spends its attention, but it hadn’t been a proven, representative research channel — until now. Through five years of research with academia, we’ve found a smart way to make it work. Today, it's becoming the most scalable, reliable alternative to panels and phone.
And with AI, we’ve turned this insight into a product:
Our platform is the first and only platform that combines AI and social media sampling (TikTok, LinkedIn, WhatsApp etc.) using a patent-pending, defendable methodology called social media stratification to deliver real-time, representative insights within days, not weeks. Already trusted by SBB, Mobiliar and more.